How to advertise on Google Maps
Without exaggeration, every person who uses. A smartphone How to advertise or a home PC has us Google Maps at least once in their life.
It gained such popularity thanks to its functionality:
it is easy to find streets and addresses using Maps;
get to the exact destination without problems;
be aware of the traffic situation;
view photos and reviews of other people about How to advertise new places, share impressions yourself.
Every year, Google Maps users became more and more, so the appearance of advertising on Google Maps was obvious. Today, every business owner can take advantage of Google Maps advertising opportunities for their business in just a few simple steps.
If your business has a physical point – geolocation – for example, you have a restaurant or dentistry, the profit of which depends on the number of visitors, then ads on Maps will contribute to the recognition and popularity of your company, which will attract new customers.
In this article we will consider:
how advertising works on Google maps;
what types of ads are available for search;
how you can customize How to advertise your own ads.
1. How Google Maps Ads work
Google Maps has several ways to display ads. There are three main types of advertising in the service:
Search Advertising;
advertisement of marks on the map;
promotions in profiles.
Now we’ll take a closer look at each search ad and where it can be found on Google Maps.
Ads in search results
When you search for the business you need on Google Maps, the search results will always offer you nearby locations in your area with the appropriate rating.
If you want to be higher than competing companies in the search results on Maps in a specific area, then Google Maps provides this opportunity in the form of paid ads . In other words, companies pay for their appearance at the top of the ranking.
With the help of paid search ads, your company will be more visible to users. If you’re an in-home hairdresser and you want users to get as much information about you from search as possible, this is a great way to market yourself.
Advertising Google Maps search
Rice. 1 – Advertising in search results
In this example, you can see that NovaDent+ Dentistry and How to advertise Praktika Clinic are paid ads and therefore appear higher than other results for the search query “dentistry” in the area.
It is worth noting that the highest positions in the search results on Maps will be displayed both on mobile devices and when searching on a computer.
Progressing icons
Advertising as badges is the second possible type of advertising on Maps and a really working way of promotion. If you compare these Maps ads to search ads, they are How to advertise much more effective because the labels are already on the map and the user doesn’t have to search for anything.
Signs unobtrusively tell about the company to people who are not necessarily looking for something specific, can just pass by or look for something related. Using icons can lead not only to more views of your point on maps, but also to more actual store visits.
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Rice. 2 – Icons advancing on Maps
In this example, we can see how many advertised marks are made on the map of Kyiv. Several hotels, Central Shopping Center, Gulliver, a hospital, and restaurants will be found along the route. Although we entered a specific address rather than a general query such as “restaurants”.
The color and style of the icons depends on the business area. For example, restaurant and cafe icons look like this:
Advertising Google Maps icons
Rice. 3 – What the advancing icons look like
Promotions in the store
In-store promotions mean that companies place an ad on their page that informs potential customers about promotions. These can be promotions, discounts on certain products, offers, happy times or days, and so on.
Google Maps advertisement Sportmaster promotion
Rice. 4 – Sportmaster store promotion
In this example, the promotion in Sportmaster is not published on Maps, it is hidden in the company profile, and you have to click on the profile to see the promotion.
For Google Maps ads to be effective, you can always include all three different ad types when setting up your ads to increase your presence and visibility on Maps. At the same time, advertisers can choose which types are suitable for them, since the more features, the more expensive the cost of impressions per click.
2. What is the value of advertising on Google Maps?
So, as you probably already understood, running ads on Maps is an effective way to increase the visibility and popularity of your business.
If you’re still unsure whether to choose Maps ads or Google search, here are two key benefits you’ll get from Maps ads.
The first and most obvious benefit is that map develop the skills to stand out as an exceptional manager ads make your business stand out from the crowd . For example, a person uses Google Maps only to build routes, but he still regularly passes by your store, and thanks to a special icon that he sees constantly, sooner or later this person will visit your store.
If you compare this approach to search ads.The use aleart news must search for something before the ad appears in the output, in order to show it, in Maps ads, the person simply needs to in a certain area for the ad to shown. The importance of Maps especially felt for restaurants and shops that depend on the traffic of people in a specific place.
