The Importance of Email Subject Lines
The email subject line is the first thing your subscribers see, so it’s important to make it count. A good subject line will grab their attention and make them want to open your email. On the other hand, a bad subject line will likely get ignored. There are a few things to keep in mind when writing email subject lines: Keep them short and to the point. Most people only scan their email subject lines, so you need to make sure yours is clear and easy to understand. Use keywords that your subscribers are likely to search for. This will help your emails show up in their inbox searches. Be personal. If you can, include the subscriber’s name in the subject line. This will make them feel like you’re speaking directly to them. Use a call to action. Tell your subscribers what you want them to do, such as “Click here to learn more” or “Shop now.” 101 Email Subject Lines That Get Results Here are 101 email subject lines that have been proven to get results: Personalized subject lines: “Hey [name], check out these hand-picked looks.
Happy Birthday Mary
Surprise Inside!” Rent the Runway “Mary, do you remember me?” Bonnie Fahy “Mary, I didn’t see your name in the comments!?” Kimra Luna “Are you coming?” (John Lee Dumas) “You’ve Changed.”UrbanDaddy “So I’ll pick you up at 7?” “Crazy Invitation, I am Going to Buy You Lunch…”James Malinchak “Vanilla or Chocolate?” Subject lines E-Commerce Photo Editing that use urgency: “Uh-oh, your prescription is expiring.” “Last chance to save!” (JetBlue) “Don’t miss out!” “This offer ends soon!” (Guess) “Hurry, this sale won’t last!” (Shoes of Prey) “Only 24 hours left!” “This deal won’t last long!” Club “Act now, this offer won’t be around forever!””This is your last chance!” (The Home Edit) Subject lines that use curiosity: “What’s in the box?” (Mystery Box) “What did you do last night?” (Tinder) “What’s your secret.
(Kotex what’s the deal with
product or service Netflix What’s the latest?” (The New York Times) “What do you think?” (SurveyMonkey) “What’s your favorite [product or service]?” (Amazon) “What’s your next move?” (LinkedIn) “What’s your superpower?” (DoSomething.org) Subject lines that use humor: “You’ve got mail!” (The Post) “I’m not a robot, I’m a [product or service].” (Grammarly) “I’m sorry, I didn’t mean to send that.” (Gmail) “I’m no SGB Directory t sure what to say.” (Slack) “I’m so sorry, but I have to cancel our date.” (Netflix) “I’m not sure what I did, but I think I broke your email.” (Adobe) “I’m not sure if you’re interested, but I thought you might want to know…” (Google) “I’m not sure if this is a good idea, but…” (LinkedIn) “I’m not sure if you’re ready for this, but…” (Tinder) These are just a few examples of email subject lines that get results. The best way to find out what works for your audience is to experiment and see what gets the best open rates. Tips for Writing Effective Email Subject Lines Here are a few tips for writing effective email subject lines:
