Semantic core (SC) – a set of key phrases that describe the application as clearly and accurately as possible. SYA is the basis on which an effective ASO on the Internet is built.
The number of app installs depends on the quality of specific keywords: you need to hook the user so that he wants to install your app, not a competitor. You must put these words in the metadata.
Let’s figure out how to build a semantic core for application.
1. Preparatory work before assembling the semantic core
Before collecting business semantics, you first need to answer a few questions. Thus, understanding the needs of users and your solution for their problems will become clearer.
Who are your users, for whom have you developed the application? How old are these users? What is their gender. interests
For example, if your product is aimed
At young girls, then men will not be interested. But if you are developing a development game for preschool children, then you should focus on their parents, because they will download the application.
Define your audience segment for which you have developed the application.
The value of the application to users
What tasks is the application designed to solve? Why would a user install it?
The answers to these questions are your first relevant keywords.
What makes your app different from the competition?
The difference is its peculiarity and UTP. Please note that often your answers contain medium and low frequency queries. Try to focus on them in promotion, they have the value of your offer in the market.
Competitors
Write the applications that first come to mind. Also, enter your key in the search for both stores and look at the issue (we will do this in point 3). These are also your competitors. Make a list of the keys by which they advance. Take him to work.
And consider the App Store locales for each country you’re promoting.
The first keywords to search for your app will come to mind if you own it.
If you are not the owner, include these questions in the brief.
What other methods of collection can be used:
ask current customers, colleagues, friends, how they found your application, by what queries they found it;
analyze competitors’ keys;
automatic key suggestions and hints in the search of both markets;
use analytical and statistical tools focused on mobile markets: App Annie, Mobile Action, Sensor Tower, etc.;
if your application is already in the store, read user comments, you will find something interesting there;
use tools for keyword research: Google Keyword Planner, Google Trends;
use thesauruses and language dictionaries if you need to pick up keywords for foreign markets, or better yet, ask native speakers.
Search queries come from tasks
The app can help with. So, before you go to search tips, write down all the queries that you think users are using to find similar apps.
If you have a branded app, start with branded keywords. And then proceed to general inquiries.
3. Semantic core collection (search tips and App Radar service)
Let’s try to find the keys for the non-existent self-learning application Deutsch Grammatik .
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Users often click on automatic suggestions when searching for apps to save time. Check out these suggestions as they will help you find frequently used queries.
The App Store and Google Play have tooltips
Right below the search bar, which is convenient for analyzing the tooltips.
Semantics of ASO search tips App Store
Rice. 1 – Tips under the App Store search bar
ASO Semantics Google Play Search Tips
Rice. 2 – Hints under the Google Play search bar
You can find many searches on your own using different key combinations. But it is impossible to come up with all variations of requests on your own. Automatic services will increase the number of keywords several times.
So for an example, we will use the App Radar service , its free version.
App Radar
Go to App Radar and enter your keywords.
Semantics ASO main competitors App Radar
Rice. 3 – List of main competitors by keywords
We have received a list of competitors in the App Store and Google Play. For analysis, the trial version allows you to add only 1 competitor. But we can write out the names of all the proposed applications and include them in our semantic core.
Many keywords relevant to the application can often be found in competitor descriptions. It’s important to look at search frequency to know which keywords the basics of sip – systematic investment plan your competitor is using the most. This is especially useful for Google Play, where there is no keyword field and a large portion of queries need to be added to the description.
To quickly find keywords for the semantic core of the application, check the queries for which competitors are already appearing in search. Top competitors provide keyword and metadata information.
In the next step, we highlight the closest competitors:
ASO semantics added competitors
Rice. 4 – List of added competitors
We click further and choose the keys that dy leads suit us from the ones provided by the service.
ASO semantics, we add keys
Rice. 5 – We add the appropriate keys
After a few minutes, the service analyzes our introductions.
