How to attract more and better prospects?
You already know that it is important to have a contact database, everyone has one, however, are there prospects in your database that belong to your market segment? Take some time to reflect on this question. Before taking any action you must define the profile of your buyers .
Qualify your prospects :
The quality of your prospects will always be more important than the quantity . Not all prospects have the same value. By qualifying the prospect you will be able to know who is closer to becoming a client or, on the contrary, to whom you should give more time and information.
- Use a CRM : With the help of a CRM you can manage your contact database and identify the most valuable prospects . A CRManalyzes the data and history of your prospects. It is a tool that will allow your salespeople to provide personalized attention to those who have decided to contact you.
Choose the communication channel:
By now you have a contact database, you know who is most likely to become a customer, and you have a tool to manage them. The next step is to choose which channel the customer and salesperson will use to communicate . Cold calls, finland telemarketing list scheduling an appointment, or social media, it all depends on the characteristics of the prospect.
How to create a contact database?
Define your prospect’s profile: There are technology reviews advertising solutions different aspects that you should take into account to define them. With the help of this template you will be able to identify the characteristics of your ideal buy view like clients . We mention three fundamental characteristics:
- Having a need or a problem that we are able to solve.
- Having a budget, it is important to know that the prospect has the financial capacity to acquire our product or service.
- Have decision-making capacity, that is, whether the prospect has the power to close a sale.
Create a contact database:
To have a contact database, we need people to provide their data. Such as: name, email, age, in the case of a B2B company, a corporate email, company. Company website, sector, job position, number of employees (company size). Valuable data that allows you to qualify your prospects.
In our experience, in order for your prospects to agree. To provide their data, it is essential to offer them valuable content that helps. Them understand the solution to their problem or need.
Content offers: ebooks, guides, templates, checklists, worksheets, etc. Have two objectives: to generate contact data. Conversions and to accompany the buyer in their purchasing process.
