Changes regarding the language versions. The sites How not to break the law and not lose traffic is the most popular. Question from clients in the last month. And all because. According to the law ” On ensuring the functioning of the Ukrainian language as a state language. After July 16, 2022, fines will introduced for non-compliance.
How does this apply to web resources
According to the law, every web resource must have a language version in the state language, that is, the Ukrainian version of the site.
On ensuring the functioning of the Ukrainian language as the state language
Rice. 1 – Excerpt from the law ” On ensuring the functioning of the Ukrainian language as a state language ”
But the most interesting thing is in the 6th part of article 27 – what most worries customers and annoys SEO experts:
Ukrainian version of the site, article 27
Rice. 2 – Article 27, part 6 of the law ” On ensuring the functioning of the Ukrainian language as a state language ”
The owners of web resources are increasingly turning to SEO specialists with a request to make the Ukrainian version of the site the default and at the same time minimize the risks of traffic loss. And most often, they already have 2 languages on their website: Russian and Ukrainian.
The state language is not the main one, for example,. And the owners of the sites want to rework essentially. The entire site in order to make. Ukrainian the main language that is, it would.
And all this panic arose because of this wording in the law:
The version of the Internet representation in the state language should have no less information in terms of volume and content than foreign language versions, and should be downloaded by default for users in Ukraine.
2. Options for implementing the Ukrainian version of the site as the main one
And now I’ll tell you why SEO specialists don’t advise you to change versions like that, and what this wording really means.
It will, of course, be about sites that already have traffic. If you have few pages and almost no traffic, you most likely do not risk anything – you can safely make the Ukrainian version the default version. But please entrust this matter to professionals — contact a company that will help you implement everything correctly. Or at least consult with specialists before making such decisions.
We at the company always try to first understand whether there really is an urgent need to carry out this or that task, and not to do whatever we want, and then deal with the consequences.
After all, any major interventions in the work of the site, such as a change in design, changes in the structure, can lead to a temporary loss of traffic (and sometimes irreversible, if you do not follow the rules, which, of course, is not what you want as a site owner) . Users need to become familiar with and get used to the new site design or structure, and search engines need to crawl and index any changes made. And it doesn’t happen in a second.
See that in this case the only difference
is that the Ukrainian language is implemented through tholder , and the rest of the link is a transliteration from the Russian language.
Therefore, in such a situation, to change the language versions in some places, it will not be enough to simply make a subfolder /ru/ and designate the Ukrainian language as the main language.
Turns out that for the content
of the page has completely changed and there is no visual indication on the link that this is the Ukrainian version of the page. That is, earlier the page was ranked by Russian keywords, but now it has Ukrainian content and it should be ranked by Ukrainian keywords.
There is, of course, an option to change the completely — make a transliteration from Ukrainian and set up a 301 redirect .
Now imagine that a site can have a huge number of URLs, thousands. It takes a long time for all addresses to change and for search engines to process such changes. It should also be emphasized that sometimes the site’s system does not allow correct transliteration, or requires significant modifications for this method.
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We also encountered such an implementation, when the Ukrainian and Russian versions were switched only for the main page of the site , and all other pages were left as they are, or another folder was added, and the main URLs (without indicating the language folder) did not belong to any language version . This is not a completely correct implementation – we do not advise you to do so.
3. How to correctly make the Ukrainian
version of the site the default version
That why, before making such important decisions. We recommend that you first carefully consider everything and consult with SEO experts.
And when clients ask “Will I lose traffic?”, I suggest first answering 3 questions:
Do you have a lot of traffic on your site now?
Is there a technical possibility to correctly implement multilingualism on the site?
Is it worth investing in such global site changes?
Now imagine that you swapped the language dubai business fax data versions. Of course, these are big changes and will take time for search engines to process. After all, the law didn’t immediately come into force either? We were given more than 2 years to add. The Ukrainian version to the site, and now everyone wants. Jump on the last wagon.
Let’s return to our wording in the law, which anhui mobile phone number list indicates that the Ukrainian version of the site should be downloaded by default for users of Ukraine . I specifically emphasized the users of Ukraine.
From a technical point of view, this means that if you are in Ukraine, the Ukrainian version should open when you go to the site. But this does not mean that it should be the main one for the site.
Regardless of how the user got site
Such redirection can implement using a 302 redirect. When the user first visits the site, it is necessary to check.
