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ROI, ROMI, ROAS – what do the metrics mean?

ROAS (return on ad spend) – profitability of advertising expenses. The metric shows whether the money you invested in advertising is returning. ROMI metrics mean evaluates the profitability of investments in marketing and other measures aimed at increasing sales. The ROMI metric is similar to ROI. What is their difference? In direct sales with a…

How to make the Ukrainian version of the site by default and at the same time not lose the existing traffic?

Changes regarding the language versions. The sites How not to break the law and not lose traffic is the most popular. Question from clients in the last month. And all because. According to the law ” On ensuring the functioning of the Ukrainian language as a state language. After July 16, 2022, fines will  introduced…

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