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You follow the customer journey With Digital Marketing, you can monitor each step in the consumer journey and identify what motivates the purchase — or which bottlenecks cause it to be abandon.
With our guide to the customer journey , Their own learn more about how to speak to your ideal customer profile and optimize the flow to get them directly to what they ne from you: Buying journey: complete guide to creating your buyer persona 3. Your company provides personaliz experiences Digital Marketing also allows you to personalize messages and offers in an automat.