Video on Instagram: a complete guide to videos in the feed, stories, live broadcasts, reels
Reels, stories, videos in the feed and live broadcasts on Instagram are booming and will grow in number in the near future. 91% of Instagram users reported watching videos weekly .
According to Adam Mosseri , one of the platform’s priorities in 2022 is to double the number of videos, noting that it is “no longer just a photo-sharing app.”
Let’s break down each Instagram video format along with tips and tricks to help you create your own profile video content.
Video on Instagram: formats, characteristics and sizes
There are four main video formats on Instagram, each with their own recommended features and sizes:
storis;
video in the feed;
rils Instagram;
live broadcast
Instagram video characteristics
Rice. 1 – Requirements for video formats on Instagram
Using video on Instagram can be very effective for engagement campaigns because it allows you to:
win the trust of the audience;
revive the history of your brand;
create a stronger relationship with your audience;
talk about your products and show them in action.
And now about 4 formats in more detail.
1. Instagram stories
Instagram Stories are the shortest video format on the social network and disappear after 24 hours unless you save them to Highlights/Current .
Stories can for everyday, informal and conversational content. The tool also includes a variety of stickers that can to engage the community.
How long can Instagram stories be?
15 seconds. Longer videos can be split into multiple stories. However, Instagram is currently testing increasing them to 60 seconds.
*from practice – in some accounts stories last much longer than the stated 15 seconds. So stay tuned.
Features and dimensions of Instagram Stories:
square pixels, fixed frame rate, progressive scan and 128+ kbps AAC stereo audio compression.
Advice . Leave about 14% (~250px) of the top and bottom of the video free of important content. In this area, a profile photo or a call to action can get in the way.
Stories can be recorded by swiping right from the home screen or by tapping the plus icon and selecting Stories . They can also be downloaded from the phone library.
Save expired stories to the Highlights section
Of your Instagram profile, located just above the Instagram profile post grid.
Tips for Instagram stories:
add links to stories. Link sticker – a way to attract users to the site or store profile;
more than 50% of people surveyed by Facebook say they visited a brand’s website after viewing a story ;
despite their concise and short nature, Stories remain one of the platform’s most popular features.
Brands that have developed their Instagram Stories strategy:
Old Lion Publishing often presents quizzes
using survey stickers and questions to gather product feedback or learn more about their community;
minimal.ua regularly reviews jewelry and presents new products in the profile every week;
vovk.ua uses its stories to demonstrate bows with things, combinations, and also shows customer reviews;
kharkivske in their stories talk about the product, get feedback with the help of survey stickers, represent new products, etc.
Interaction with users
Rice. 2 – Interaction with users using stories
Advice . To make your stories more engaging, check out our Complete Guide to Instagram Stories and Tips for Running Instagram Stories Ads .
2. Video in the feed
It replaced IGTV and combined it with video posts in the feed.
Instagram recently merged IGTV and Feed
videos into one format, providing a clearer distinction between videos. Videos now live directly in the post grid — and, like videos, now have their own tab on your profile.
Instagram video tab
Rice. 3 – Video tab in the mobile profile
Clothing store page. With the help of videos, they make reviews of things on models, show how things look in the most realistic conditions. Such content creates more trust in the brand.
60 minutes, which is ideal for long content.
Characteristics and dimensions of videos on Instagram :
file type: .MP4 or .MOV;
duration: from 3 to 60 seconds;
ratio: 9:16;
recommended size: upload videos in the highest available resolution that meets the size and aspect ratio restrictions;
recommended aspect ratio: 1.91:1 and 9:16;
frame rate: 30 frames per second;
width: 500 pixels;
compression: H.264 compression is recommended;
square pixels, fixed frame rate, progressive scan and 128kbps+ AAC stereo audio compression.
Instagram Video Tips :
a video post on Instagram can include a filter, location, caption, and user and location tags;
once posted, people can interact with likes and comments, share public videos in stories and private messages.
Instagram video tab
Rice. 4 – Video in the Instagram desktop feed
Brands that have engaging videos on their Instagram feed:
KOCHUT shows jewelry in a professional light;
Jerry Heil posts new songs on Instagram.
What can be the benefit of the video in the feed?
Video statistics
Rice. 5 – Video statistics in the feed
Let’s look at Instagram statistics: reach can be much wider than the number of views. This is sharing, viewing from hashtags and other sources.
3. Instagram Reels
Instagram Reels are short vertical videos that are great for attracting new viewers, especially through the dedicated Reels feed.
Reels is a relatively new video format on Instagram, and it’s the perfect testing ground. Inspired by TikTok, these clips can be created using Instagram’s camera or uploaded from your photo library (read our in-depth article Which is better: Reels or TikTok ?).
Recording effects can include synchronized text, augmented reality filters, green screen mode, timer and speed controls, and access to an audio library.
Locations of Instagram Reels:
storis;
tape;
recommended;
Reels tab.
Start experimenting with Reels content once or twice a week to see what resonates with your target audience . Who knows, maybe your reel will go viral.
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Maximum length of rails:
any video shorter than 15 minutes is a reel (as of August 2022 ).
Characteristics and sizes of Instagram reels :
square pixels, fixed frame rate, progressive scan and 128kbps+ AAC stereo audio compression.
Advice . Include on-screen text, music, and subtitles to make your reels engaging and accessible.
Reels in the tape
Videos are recorded in vertical portrait
Mode (9:16) and are displayed in users’ feeds, on the reels tab and on the special Profile tab .
Like videos, reels can include captions, hashtags, and more recently, product tags.
People can interact with Reels by liking, commenting or sharing them in Stories and private messages.
4. Live broadcast of Instagram
Instagram Lives are unedited live videos that you can then save and share to your feed.
Instagram Live allows users to broadcast videos austria business fax data directly to their audience’s feeds. Brands and creators have used Instagram Live to host workshops, interviews and more.
How to start a live broadcast on Instagram?
Swipe right from the Home screen or tap the plus icon at the bottom of the app to go live. Live broadcasts can be conducted from one or two accounts .
When a recording becomes active, it appears anhui mobile phone number list at the top of the stories bar with a Live icon. Once completed, Instagram Live videos can be shared for 30 days before the recording is deleted.
Live broadcasts are great for connecting with the public on a more personal level. You set the schedule yourself depending on your capabilities – broadcasts can be held monthly, every two months or quarterly.
