How to get into Instagram Recommendations

How can you get additional reach and attract a new audience on Instagram? Go to the Recommendations or Recommended (Explore) section . Posts selected by the Instagram algorithm are included in Recommended .

Why should you strive to get into the section, what are its advantages:

reaching the right audience (each user has his own presentation of content based on his interactions and interests in the social network);
increase in involvement ;
developing your community on the platform.
Getting into Recommendations is the best free advertising on Instagram. According to the network, 200 million accounts view the Explore feed every day.

How to get to the Recommendations anyway ? Let’s analyze the algorithm of the tab and give 9 practical tips for use.

How does the recommendation section algorithm work in Instagram?

The algorithm of the Recommendations section on Instagram selects content individually for each user, which makes each page unique.
The algorithm monitors the types of content that users regularly interact with and shows similar posts on the section page based on them:

Recommended by Instagram

Rice. 1 – Section Recommendations in different profiles

According to Instagram , the content for the section is created exclusively from accounts to which the user has not yet subscribed.

Here’s what Adam Moseri had to say about getting into Recommendations:

 

The Instagram Recommendation algorithm uses the same signals as the main feed to rank content:

information about the post (signatures, hashtags, location, likes, comments, etc.);
the user’s actions on Instagram (the Recommendations page is personalized for each user depending on what he likes and watches on the social network);
the user’s history with the content creator (content is more likely to appear in the Featured section if it is published by an account with which the user has previously interacted);
information about content creators (including criteria such as the content they publish, the number of followers, the degree of participation in their publications, etc.).
Before getting to the Recommendations , the content goes through two stages:

The candidate generation phase (also known as the search phase);

ranking stage.
Candidate generation stage
When selecting content for the Recommendations page , the algorithm starts searching for source accounts, that is, accounts with which people have previously interacted. By analyzing source accounts, Instagram can find related profiles that may be of interest to a person.

After the algorithm collects a set of source accounts and source-like accounts, it analyzes the photos and videos the accounts have posted or interacted with.

At the end of the candidate generation stage, the algorithm compiles thousands of relevant pieces of content (candidates) to display to the user. Then Instagram takes a sample of 500 candidates and sends them to the next stage.

The second stage of content selection

Instagram Explore involves three-stage filtering.

On the first pass, the algorithm narrows the number of candidates from 500 to 150. Then the number of candidates is reduced from 150 to 50, and finally from 50 to 25. The algorithm is now ready to populate the Featured page with the highest quality and most relevant posts. All of this happens instantly every time a user visits or refreshes the Overview page.

The last 25 candidates are what are shown on the first screen of Recommendations for a person.

Instagram predicts what actions people will take with a post after seeing it in the Featured section . Likes, comments, and saves are all positive actions a user can take. Every action has its weight. Instagram uses the weight of the predicted action to measure how relevant a piece of content is for a given user.

For example, if the action of saving a post has more weight than a like, Instagram will choose the post that the user is most likely to save. Instagram does not provide any specific information about the weight of the user’s actions.

The purpose of the Recommendations section

 

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Help the user discover something new. That’s why landing in this section can significantly increase the engagement of your content, especially if you reach people who are already interacting with similar posts or videos.

1. Look at your Recommendations section
Before you start creating new content, analyze your current content.

Go to the Recommendations tab , carefully look at the content there and answer the questions:

 

Rice. 2 – Recommended

There are probably a few topics that stand out among the posts that you are most interested in right now.

Once you figure out what works (photos, videos), you can take inspiration from these posts and create your own.

2. Rils. It’s time to try them
Instagram has repeatedly stated that videos and reels are a priority in the social network. And there is even a separate profile tab for reels.

s a rule, reels are short video clips. In the pictures top benefits provided by an nc state credit union above in Recommended, we see them in the upper right corner.

It’s important to make reels an important part of your Instagram strategy in 2022, especially if you want to get on the Recommendations page . Try the format, shoot, test. And here is a selection of useful applications for creating beautiful videos.

Keep in mind that Instagram

Distinguishes dy leads videos with a TikTok watermark from newly created videos. So don’t get carried away with reposts. Upload videos separately on social networks.

Our article Reals or TikTok? Which will help you more effectively in choosing a platform and mastering video.

If for some reason you still haven’t worked with the reels format, take a look at Statistics: the videos in the frame are reels, and the clips on the right and left are regular videos in the feed. In the first day after publication, the reel collected about 70 views. All of the above are bonuses for hitting Recommended . The number of views speaks for itself.