Semantic layout is an approach to page layout in which the emphasis is not on the content, but on the semantic purpose of each block, as well as on the logical structure of the entire document. For a better understanding, take a look at the two examples below. The fact is that both of these options can ultimately be designed absolutely identically, and they will be displayed on the page in such a way that the average user will not notice the slightest difference. But from a semantic point of view, the first option is completely unsuitable.
Why? We'll tell you more about this later! Why site semantics are important
Let’s continue with our example! The <p> tag stands for paragraph/paragraph. With its help it Email Marketing List is convenient to break up text with line breaks. But from the point of view of search algorithms, it does not carry much information. You can wrap the title in a <p> tag and even make it stand out ( never do this ) . The user will understand that this is a headline, but for Google’s algorithms it is still an ordinary block of text – no more important than the subsequent ones. Without semantic layout, your page for a search engine will be just a large text document where it is impossible to highlight the main information and effectively use search algorithms.
The semantic structure of a website is important
For two key reasons. 1) Improving the SGB Directory position of a web resource in search results Markup helps search engines better understand what exactly is on the page, where the key information is located, and where is not so important, where is the navigation block, where is the header, and where is the footer, where is the main article, and where is the block repeated on different pages (for example, that same navigation or contacts). We can give a good example of the benefits of semantic layout. Enter the query “Kiev train schedule” into Google , and one of the first results will be the following schedule: Improving the position of a web resource in search results Using the rules of semantic layout, the developers .