Advertising campaigns in Google Ads are a very effective c
Hannel for attracting traffic . A competent specialist Advertising campaigns knows how to optimize the budget so that all allocat funds are spent as intend. Mistakes in settings can cost a company hundrs or even thousands of dollars.
Merg into cliques of swindlers
And what to do with fraud? For example, the fact that Advertising campaigns every fifth click in Google Ads is perfor robots. It turns out that your budgets are . For example, competitors could order an army of bots to click on your ads, or a group of fraudsters make money this way on fake sites. This process is call clicking or clickfording.
In any case, you ne to make sure that you only pay for Advertising campaigns honest clicks from genuine users. After all, if you calculate that for every 5 dollars you invest in advertising, you lose 1 dollar per click of a fraudster, then from 500 dollars you lose already 100 dollars, and from $ 1000 – as much as 200!
If you believe you have the victim of fraud
you have the right to submit a refund request to Google Support. There are a few steps you ne to take before you can send it.
Today we will understand how to submit a request Advertising campaigns to Google Ads for a refund. The article will be useful to anyone who is going to return funds from a Google Ads account for any reason.
1. Who has the right to get a refund for advertising on Google?
In principle, everyone has the right to return money for Google advertising. If you have been bann or you simply close your account, and there is money left in the account, then you only ne to issue a refund and wait for enrollment.
Only the one who can prove it will be able to return the money to Google due to fraud, because the funds from the account have ALREADY been spent and it is necessary to explain to Google the error of its algorithm. This is the main factor in the success of the operation.
To begin with, you ne to collect all possible evidence before submitting a refund request. Google will actually refund your money if it’s satisfi that the data you’ve provid proves invalid traffic.
! It’s not enough to just collect all the clicks from the ad and send them. If you yourself are not willing to take the time to analyze an advertising campaign, why should Google, with its tens of thousands of clicks, do it for you. Make his job easier.
Send a refund request multiple times
You have the right to do this every 60 days. Therefore, it is important to prepare all the necessary evidence before sending, otherwise you will have to wait 2 months for the next chance.
2. How to request a refund in Google Ads?
First, collect all possible data. In the return form, you will have to fill in the following fields.
The start and end date of the campaigns
The ad groups that affected those clicks.
Keywords that were used in these ads.
What kind of advertising was launched: contextual media or search.
Published ads for the last month.
Have you increased your budget and bids?
Have you checked the traffic?
Description of the situation.
List of IP addresses of those who clicked on your ad.
Suspicious places for advertising.
You must also attach your tracking information and provide your contact information.
It will take you a long time to gather all the necessary information. If you are sure that you are ready to allocate it for the collection of evidence, start.
But if you do not specify at least one of the listed points, you reduce the chances of getting a refund from Google Ads.
3. How to prove that the click was made by a bot?
To prove your case to Google, you need to provide the IP addresses of those who clicked on your ads. There are special services that track such information. For example, ClickCease .
Unfortunately, Google Analytics and Google Ads do not collect such data, as it is considered confidential. If you do not use special services to track data, you will have to work hard to collect it. And to be more specific, you will collect users’ IP addresses manually .
You will have to check the server logs and determine how users come to your site and which ones come from advertisements. After identifying users, you will be able to find duplicate IP addresses that came to your site specifically from advertising campaigns. Moreover, the IP will be repeated several times every day.
Of course, it is much more convenient to use services for tracking IP addresses. They are paid and free. In any case, the tools will save time. They will also provide information:
About geographical location;
And whether these IPs were blacklist.
If the address was in such lists, then most likely it is relat to a bot or fraudsters.
By checking the logs of your service for the period when the advertising campaign was launc you will have the most important information to complete the request. Without it, it will be difficult to prove to Google the fact of fraud.
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4. What does the refund request form look like in Google Ads
After you have collec all the data, you will have to delete your Google Ads account. Unfortunately, this is currently the only way to request a refund.
Log in to your Google Ads account .
On the right, select Tools > Preferences > Preferences .
Refunds for Google Ads advertising
Rice. 1 – Google Ads office
In the ” Account status ” block, select ” Delete my account “, confirm your action by clicking ” Close account “.
Refunds for account setup advertising
Rice. 2 – Account settings
Congratulations! You can always reactivate your account.
Refunds for account cancellation ads
Rice. 3 – Cancellation of the account
Next, you should go to Tools > Payment > Summary > Request a refund .
Refunds for ads filling in details
Rice. 4 – Google will prompt you to fill in the details
Refunds for form filling advertising
Rice. 5 – Download and fill the following form
After that, you will receive an email business analytics for strategic decisions confirming that your request has been receiv.
Refunds for advertising are the answer of Google
Rice. 6 – Letter from Google
Google Ads may refuse to pay you for a number of reasons, such as:
If you voluntarily delete your account and aleart news return funds, they must be c to you within a month. If this does not happen, contact Google support.
Support will send you a link to a description of the problem, where you specify all the information previously collect.
You can also attach screenshots and documents. The form can be fill out immediately and it will look like this .
Refund of funds for Google advertising
Rice. 7 – Detailed return form
Unfortunately, the number of advertisers who manag to get their money back from Google Ads is small.
In any case, you will have to wait another 2 months to resubmit your refund request.
Also be aware of the risk of blocking. Refund requests. Are a very common reason for this. If you regularly. Submit summoning claims to Google, don’t be surpri if it limits.
Apply for a refund only if necessary!
Share in the comments, who has had a refund experience in Google Ads and did you manage to get your money back?
