For business Automatic process → the exchange does

We suggest using Ad Exchange as a solution. An ad exchange is one class of ad platforms. Such software helps to balance the interests of all participants in the chain: users watch ads that are suitable for them, customers don’t overpay for ineffective ads, and ad networks earn more.

Ad networks and their customers

Can increase revenue by selling ads with the highest conversions Ad Exchange is a big topic, and there are several «War and Peace”-siz novels worth writing about this topic. How our client us the technology and how it help is also a big story. In this article, we’ll focus just on the key points for now.

advantage these tactics to gather and whatsapp data analyze WhatsApp data efficiently: make advantage of chatbots to provide automated feedback; encourage user participation through surveys and polls; and integrate APIs for smooth data collecting. To gain insights, employ data analytics tools to analyze conversation trends. At the same time, make sure privacy laws are followed to preserve user confidence and data security.

These are the most important things that help the ad network achieve its goals. Ad Exchange features for the ad network. everything itself, so you don’t ne to process the data manually or hire employees to do this. There is no risk of making mistakes in the purchase of advertising → the exchange itself analyzes the customer’s requirements and holds an auction, so there is no risk of mistakes due to carelessness of employees.

No restrictions on the number

Of requests → you can increase the volume of traffic without the risk of losing ad impressions. The auction takes just 100 ms → the user doesn’t leave the site due to long loading times. You can buy more expensive advertising → turnover and commissions increase. The user sees only those ads that interest them → the customer pays for ads with higher conversion.

The ability to resell advertising and work with a direct publisher → more formats for making money We help businesses find solutions Ruce costs We offer solutions for business process automation, analytics, reports and other tasks We develop accounting systems for business metrics Increase turnover and profit We process big data and adjust solutions using artificial intelligence We know how to help you earn more by optimizing online advertising Evaluate investment potential MVP — We develop and launch projects on the MVP level, from small projects to your wildest dreams.

With our extensive resources we

Help you we out bad ideas… and grow how can you become a successful shopee seller your best ones. Fast. What business tasks does an Ad Exchange solve? One of the tasks of our customer was to increase the number of clients in the premium segment. In order for the ad network to achieve these results, we help introduce the technology to customers. We show several examples of how this could benefit them. ? No risk of making mistakes when placing ads.

The technology works according to the principle «whoever makes the best offer first, wins». A big plus is that no manual labor is ne to determine the winner: the exchange does everything itself. The advertiser pays only for the attention of an audience that matches the product’s requirements. The analysis and purchase of traffic is fully automatic, so there’s no risk of spending money on somebody who isn’t a member of your desir audience. ? There is no risk of losing a visitor. One ad placement cycle takes approximately 100 ms.

When a visitor visits the site, the seo ebl exchange immiately starts working: in just 100 ms the exchange manages to: place a lot, figure out who to offer to, find a winner among the advertisers, and show ads.

The whole process takes so little

Time that the visitor doesn’t notice anything. At the same time, the exchange manages to complete the entire purchase cycle in order to select the best conditions for the network and advertisers. ? Payment for the attention of the target audience. Ad Exchange is power by Real Time Bidding technology, which means «real-time bidding management». For customers, this solves the conversion problem. There are exchanges that sell places on sites. This is a working approach, but it has drawbacks: the best placement is determin by the average of all users.

This approach doesn’t take into account individual parameters. Ad Exchange sells the attention of a specific user with specific interests. For example, companies producing kitchen appliances ne young families with small children from certain regions. With Ad Exchange, this particular group of people will see the ad.

The more interesting the ads

Are for the user, the higher the conversion. ? No format restrictions. With Ad Exchange, you can manage ads and place any display format, such as banners, video, and audio clips. Creatives can also be different, for example, in-stream ads or overlays can be us. To work with Ad Exchange, there are no special requirements for the format of advertising content, so the technology is suitable for any business. Results: the company increas their profit margin by 15% with Ad Exchange.

The launch process for the new

Ad management solution took two months. During this time, we customiz our product for the customer’s tasks and launch. Advertising network results for six months using Ad Exchange  25% 15% Eliminat manual processing Growth in client base due to increase in premium segment Growth in profit margin due to better conditions for buying and selling traffic We do projects for online and offline business We work with businesses of any scale.

Among our clients there are international companies, large and mium-siz businesses, and startups. Telecoms: mobile operators, internet service providers.

Finance electronic payment 

Systems, insurance companies and brokers. Retail: stores, chain stores. Digital advertising: ad agencies, ad networks. Micine: hospitals, mical services. Share on Cases Портрет автора Record by Tonya Sergeeva Previous article Network saves $21,000 per year on Ad Management System: the case of changing programming language from PHP to Go Next article ClickHouse Database OrbitSoft 2001 — 2024 WHO WE ARE Services Projects Technology Reviews Advertising Solutions Application Development Articles and cases Privacy Policy.