Load tests Launch The application is download by
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Mechanic An App with
Mechanic how an ad network enter the Asian market June 29 2021 512 An App withmechanic 01 Client a network that manages advertising for entertainment content services. 02 Business tasks Increase the number of users in Asia Increase the number of users who also use Create an additional channel for passive income Ruce costs for creating content for the application 03.
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Solution Launch an application similar to adapt for the Asian market. 04 Results The newly-launch application is in demand 94,000 App downloads in 4 months 99% of devices Operate without shutdowns 6 months Application development time 100k users online every day.
The customer is an advertising company in Canada, and one of its projects is a service with entertainment content. A large part of the content is publish in video format, and it is very popular: videos are view by 100 thousand users every day. The customer receives income from ad impressions, and uses videos, banners, pop-ups, and other formats.
Since the beginning of 2021
The service has had more than 9 billion ad impressions per month. The customer’s income directly depends on the number of ad views, and accordingly on the number of users. Problem: the service was losing users due to an inconvenient video format In order to increase the number of users, the customer want to enter the Asian market. In Asia, users are accustom to : swipe ww2once to switch the video. The customer didn’t have an application with such mechanics. The video was shown in full-screen format, like on .
Because of this, Asian users might not be as interest in the application. This is how the usual interface of the customer’s application look. This like interface is popular in Asia Problem: It’s not profitable to produce videos for a new market The company already had some content that would be suitable, but it was not enough to enter a new market.
The obvious solution was
To reassemble the content, but 6 ecommerce trends for 2021 online brands & sellers that would be a substantial additional cost. At the same time, there was no guarantee that the application would become popular and whether it could recoup its investment costs. Turnkey application Projecting Design Development QA Audit of ready solutions Solution: launch an application with mechanics and content from external sites.
The customer analyz the ready-made solutions and decid that the most profitable thing to do was to create their own application. The company contact OrbitSoft. We discuss the client’s nes and start working on the project. We decid to use mechanics to attract new users, and add the ability to download videos from an external platform to the application.
This ruces costs and expands the seo ebl range: instead of recording your own content, it’s enough to agree on copyright and show users ready-made content.
Stages of work on the application
Discussion of app functionality Development tasks What problems can appear What customer must provide Work plan and deadlines Design and development Application Connect services Discussion of intermiate versions App revision.
Testing Checking the application on different devices Bug fixes Testing Automat tests real users Enhancements Additional tests Improvement of functions Stage 1. Discussion regarding the application Before beginning development, we once again discuss the customer’s wishes and sign the terms of reference.
Here’s what we were targeting
Application for Android Two versions of the application: one with content for Asia, the other for the rest of the world Design and mechanics of video viewing like in Videos are load from an external platform Three types of ads in the application: banners, pop-ups, and videos Built-in anti-blocking Built-in analytics of downloads and video views We estimat six months for work on the development and launch of the application. Stage 2.
Application architecture design and
evelopment We design a monolithic application with access to the content base and connect ready-made services to it. First, the customer saw the intermiate version. We want to make sure that we took everything important into account, and that there would be no ne to ro half of the work and slow everything down once the app launch.
Stage 3. App tests Before giving users access, we test the application. In addition to technical testing, we test everything the way a user would normally do it: we download the application and watch how it works, looking for any issues at this stage and from this perspective. Old Android models are popular in Asia, so we test the application on such models. Stage 4.
Launching the application
After testing, we gave access to users: they download the application, and we observ to make sure that everything work without er A week later, we realiz that there were no errors, and began to improve the application.
For example, we add new features like the blacklist: users could delete a type of video if they didn’t like it. The dashboard shows errors when opening the application on different types of phones. The application opens and works on 99% of devices. Application architecture: basic blocks and services We develop a monolithic application: it has a simple architecture, so it doesn’t require a lot of resources.
Just one specialist was responsible for the development. All of this help the customer ruce expenditures. Services can be connect to other applications and use their functions multiple times Advertising service.
