Self Expression Branding Strategy – As a businessman. it is important for you to build high self-confidence in the brand you own. The way you view your brand will make it easier for you in the process of finding design thinking . Your process will certainly have an impact on brand perception in a more positive direction. Apart from building a strong relationship between you and your brand . you must also ensure that the final consumer also has a strong relationship with the brand. This strategy in the business world is usually called self-expression. Big companies such as Nike. Smirnoff and also Old Space are already doing it. These three big world companies allow their audiences to be involved in the sneaker design process for themselves.
What is Self-Expression in Marketing
will use members’ views to explain the definition of this self-expression . Starting from Carroll and. they say that self-expression is “how much influence a particular brand has in describing a person’s identity”. The second opinion from Sarkar and. says that self-expression is a consumer’s perception about a particular brand that can increase Iran WhatsApp Number List social identity. The third. and final. opinion is and. They explained that self-expression is a symbol of personal achievement. through a certain brand . a person can differentiate themselves from other people. The audience determines the sneakers motif they want for themselves. and the design is then remarketed through advertisements from the three previous big companies.
Examples of Brands Implementing a Self Expression Strategy
There are many other companies that carry out this branding strategy. Not only Nike. Smirnoff and also Old Space . Other brands such as Coca Cola and Oreo always implement this strategy. For example. Coca Cola . which on the anniversary of Indonesia’s independence. released popular Indonesian names in its products. Coca-Cola bottle products Cambodia WhatsApp Number List contain popular names. while canned products are filled with words that are often used in everyday conversation. such as the word darling. Oreos too. On the product’s anniversary. last year. they released a special edition variant of the Oreo product. Not only releasing special edition product variants.
