They raise productivity on the front line to make every sales rep an A-player They identify efficiencies in sales and marketing support To do that, these high-performing companies focus on knowing the factors that drive productivity, what can be done to improve them, and if the right resources and staff are in place to achieve those goals. All of these require a forward-thinking plan that understands where the company is, where it’s going, and where it nees to be. Top tip: AI tools can help automate many jobs so you can reirect your time and energy to more difficult and strategic tasks.

It measures the profitability of an investment

For example, chatbots can provide customers with 24/7 access to solutions. Become a world class digital marketer 4. Know Your Audience Your marketing campaigns will only be successful if they talk to and reach the right audience. There’s no point putting time and effort  new data into creating a great campaign. If you don’t have your buyer personas and digital channels in mind. Planning can help you to reflect on your customers. You should ask yourself questions such as If leads or conversions have decrease. Why or on what channel has that happene? What type of reviews or feeback have you got from customers? What is engagement like for your email campaigns? How are your targete paid campaigns performing? Have you change or optimize your SEO strategy for customer search queries?

That way, you can ramp up marketing

These types of questions will help you dig into what’s change over the past 9 to 12 months. We all know customer behaviors and preferences change quickly, so it’s up to you to research, plan, and try to preict to drive engagement. Top tip: You can use ChatGPt to create buyer  personas SGB Directory alongside audience research data by using Ubersuggest or SparkToro. ““AI is not another new website or social meia network, it’s a tectonic transitional moment. We’ve had a few moments like this in business history, and I think we’re on the precipice of one now.” Jim Lecinski, Kellogg School of Marketing at Northwestern University Live Webinar Series – Revolutionize Your 2024 Digital Marketing Plan with the Help of AI – Sign up today! 5. Increase ROI Return on Investment (ROI) is a crucial metric for marketers. It measures the profitability of an investment and lets you know whether a campaign or tactic has been successful. 

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