As a school, there are a few types of email communications you should consider when trying to recruit new applicants, such as newsletters and email drip campaigns. Weekly newsletters offer important school announcements and updates, while drip campaigns are a series of emails sent over a period of time with the goal of moving prospects through the admission funnel.
Set the Scene With Subject Lines
There are a few copywriting best practices to keep in mind when creating your email subject lines. First and foremost, each subject line should align Asia Mobile Number List with the content in the body of the email. As a school, you want all your messages to be honest and reliable. If your subject line contains empty promises, prospects are less likely to trust your school’s communications in the future. But more importantly, the whole point of a subject line is to give readers a glimpse of what’s to come. It lets them know what the purpose of the email is so they can prepare to take the next step.
Customize Your Content for Prospects
Writing email marketing content that truly speaks to your audience requires an understanding of your target market. Remember, the whole SGB Directory purpose of a drip campaign is to nurture each lead toward enrollment; it’s about delivering the right message, to the right person, at the right time.