However, the two systems differ in some respects when it comes to data storage. We will show you two key points below. In order for a person to appear in your CRM, they must have had some form of contact with your company and identified themselves as Ms. X or Mr. Y. So only identified contacts are included in the CRM. The CDP, on the other hand, also contains people who have contacted your company anonymously. For example, as an anonymous visitor to your website. Why is this an important difference? The CDP allows you to track anonymous people, divide them into target groups and, for example,
Display personalized content.
This increases the likelihood of converting complete DB to Data strangers into leads. Another important difference is that in the CDP you will find behavioral data about individuals: What topics or product categories was a person interested in on the website? Which areas of the app did the person visit most often? In the CRM, you might see what a customer has purchased. With the CDP you also know what topics a person expresses interest in. In combination, this creates excellent cross-selling opportunities.
CDP and DMP also have similarities
Both tools form different customer SGB Birectory segments and pass them on to advertising tools in order to minimize the wastage of campaigns. While a DMP is designed exclusively for this task, the scope of the CDP goes far beyond that. A key difference between a CDP and a DMP lies in the data processed by the two tools. A DMP does not store any personal data (PII – personally identifiable information) such as email addresses, names, telephone numbers, etc. Because in a DMP, company-owned data (first party data) is combined with data from other companies (second party data) or from data providers (third party data) merged. This merging of data from internal and external sources is only permitted for anonymized data.
