Omnichannel marketing will be one of the biggest eCommerce trends in 2021 and most of it will come in the form of video content. According to Social Media Today statistics, people spend a third of their time watching video content online.
Video has an amazing ability to convey information about a product. Therefore, people who see a product through a video will be more likely to make a purchase than if people only see it from an image.
We’re already seeing eCommerce live streaming and video ads gaining a lot of traction. In the near future, we will see brands closely monitoring video sales success across various channels.
As part of omnichannel marketing, there will be a greater emphasis on community building. One of the impacts of the COVID-19 pandemic on society is a feeling of disconnection. According to the Gallup Firm Poll, the most affected age group is 18-34 years, and it is likely that this impact will persist beyond 2021.
Voice Commerce Will Appear
Voice shopping is one eCommerce trend brands need to watch out for this year. This has started since late 2018 but will become more common in 2021.
People are increasingly relying on voice phone number list assistant devices like Amazon Echo, Google Assistant, and Alexa to do everything for them not only when it comes to finding products online but also in everyday functions like waking up, calling numbers, and sending messages. So, it’s no surprise that they’ll open the doors for eCommerce as well.
According to Voiceboat 75% of US households will own a smart speaker by 2025. In fact, following the emergence of voice commerce, there is an anticipation of $40 billion dollars by the end of 2022.
Another reason why voice trading is on the horizon is because of its convenience for users. Even Amazon and Google have pushed regional languages into their voice assistants to help us shop more conveniently online.
Customer Fulfillment Will Be More Challenging
Brands currently have 4 consumer fulfillment mandates namely: fast, free, sustainable and branded delivery. 64% of consumers in a global sense want their orders shipped for free while meeting same-day delivery deadlines. Acceptable second and third day delivery times are next day and third day delivery.
At the same time, there are also 72% of global consumers who expect their products to be delivered in sustainable packaging. Consumers develop preferences for environmentally conscious brands. In fact, some SGB Directory of them are willing to pay top dollar to have their products delivered on an ongoing basis.
In this sense, the focus point is on the use of used, reused and recycled materials. Consumers also expect minimalist packaging with reduced packaging sizes.